Shu Jiu Hot Pot Restaurant
Release time:2025-09-28
Title: Nine Boils and Nine Transformations: Igniting a Hot Pot of Jianghu for "Shu Nine Hotpot"
The name "Shu Jiu" comes from the martial arts landscape of the "Nine Palace Grid" hotpot and the culinary essence of "Nine Nine Boiling". The identification system we have created for it aims to transform the boldness and enthusiasm of this pot of "nine boiling and nine changing" into a light and shadow experience that runs through the consumption flow, allowing every diner to transform into a martial arts hero and immerse themselves in a spicy and delicious visual feast.
1. Main sign - "Boiling Nine Palace Grid"
Scene description: At night, the four characters "Shu Jiu Hot Pot" stand proudly above the restaurant door like a red hot copper pot with nine palace grids. The background is a dark metal grille, simulating a furnace under a pot.
Creativity and Craftsmanship: With "Shu Jiu" as the core focus, we use special effects of "red oil resin" full body luminous characters. Through a unique formula, the resin material presents a visual effect of being as crystal clear and boiling as a butter red oil pan bottom when emitting light. At the bottom of the sign, the outline of nine grids is outlined with a dark red LED light strip, clearly indicating the topic. The whole emits an extremely tempting warm light at night, making people smell its fragrance before entering its door.
2. Equivalency Zone - "Nine Variations of Sichuan Opera"
Scene description: The waiting area is no longer boring, but a small interactive space for Sichuan opera culture.
Creativity and Craftsmanship: We have designed an interactive lighting wall with nine different facial expressions. Nine classic Sichuan opera facial masks are made of acrylic hollow carving combined with color changing LED light strips. The system preset program allows customers to gently touch the face, and the color of the face will slowly flow and change, vividly demonstrating the skill of "face changing" and transforming the waiting time into an interesting traditional cultural experience.
3. Dining Area Guide - "The Nine Heavens of Chili"
Scene description: Clear guidance is required above the passages leading to different dining areas (such as "Jianghu Hall", "Longmen Formation", etc.).
Creativity and craftsmanship: The guide sign is designed as a string of hanging "chili" shapes. Made of flexible silicone, it has a friendly touch and does not harm the hands. Internally glowing, presenting a full red color. We deliberately grouped nine chili peppers together, echoing the name of the store and symbolizing "nine layers of spiciness", gradually leading customers into the depths of the spicy world.
4. Table number plate - "Frozen Butter Nine Palaces"
Scene description: The number plate on each dining table is itself a "dish".
Creativity and craftsmanship: The license plate is directly designed in a miniature nine grid shape. The base adopts dark antique wood grain, and the nine grid divisions are made of transparent acrylic, with warm yellow light sources embedded inside to simulate the rolling soup base in the grid. The table number is placed in the central grid in seal carving style. When the lights are on, the entire license plate is like a miniature, boiling hot pot, full of fun.
5. Core dish lightbox - "Nine second freshness of tripe"
Scene description: The wall highlights core dishes such as "Signature Nine Second Fresh tripe".
Creativity and craftsmanship: We have customized a dynamic counting lightbox for this dish. The lightbox image highlights the fresh texture of the tripe, and a prominent number "9" is designed next to it. This number is composed of LED and can simulate the dynamic effect of counting down seconds. It visually enhances the product appeal of "nine seconds of boiling, the best taste",
which is highly attractive and guiding.
Our Value: Telling Brand Stories with Light and Shadow
To serve "Shu Jiu Hot Pot", we go beyond simple logo making and delve into the cultural core of the "nine" character in its brand name. By creatively combining unique concepts such as the Nine Palace Grid, Nine Second Hot Pot, and Nine Variations of Sichuan Opera with modern luminous character craftsmanship, we have successfully integrated brand stories and consumer tips into every corner of the space.
This not only strengthens the unique memory points of the brand, but also creates a dining scene full of Jianghu atmosphere and interactive fun with light and shadow, truly achieving "what you see is what you get", making the logo itself a powerful engine to attract customers and promote consumption.
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No. 9 Min'an South Road, Tanbu Town, Huadu District, Guangzhou City, Guangdong Province, China